Description

Up-to-date, comprehensive and targeted professional information on production factors, farm management, markets and social security via channels such as periodicals, books, brochures, the internet, radio and television. It is the aim to provide a constant flow of targeted information to boost farmers’ participation in innovation. Public support should strengthen journalistic independence. Farmer organisations and cooperatives are particularly well placed to become disseminators of trade information, for example through rural (specialist) publishing companies and publications.

Requirements

• Clear responsibilities in public authorities
• Close cooperation and knowledge sharing with farmers' organisations
• Close cooperation and knowledge sharing with local advisory services
• Close cooperation and knowledge sharing with research institutions
• Quality standards in agricultural advisory services that are in line with the national agricultural policy and definitions of good agricultural practice
• Private publishing companies and media centres
• Publishing companies and media centres owed by the public sector
• Dialogue with private sector and (civil) society on study content and research priorities to ensure their practical relevance
• Training opportunities for advisors that reflect the definitions of good agricultural practices and agricultural policy
• Skilled / specialised personnel to man the respective institutions / provide the respective services

Possible Negative Effects

• Journalistic independence compromised (state, enterprises)
• Reporting is not neutral